The Underrated Power of a Great About Page (And How to Nail Yours)
Your About page is probably one of the most-clicked spots on your website—second only to your homepage and maybe that “Free Stuff” tab (because, free). But too many About pages read like stiff résumés or long-winded life stories that only your mom would finish.
Here’s the truth: your About page isn’t about you—it’s about what you can do for them. So let’s make yours irresistible, authentic, and just the right amount of charming.
🧠 Why Your About Page Actually Matters
People want to buy from people, not logos. Your About page builds:
Trust (you’re a real human, not a digital ghost)
Connection (values, humor, vibes—oh my)
Clarity (what you offer and why it matters)
Think of it like a first date—but for business. You’re not trying to impress with fancy jargon. You’re trying to be relatable and helpful.
✍️ Step 1: Start With “Here’s What I Do (and Why It Helps You)”
Don’t open with your entire origin story. Save the flashback for later.
Begin with:
Who you help
What problem you solve
Why it matters
📌 Example:
“I help overwhelmed solopreneurs grow their business with no-fluff digital marketing strategies that actually work—and leave room for a weekend.”
This makes it instantly clear if someone should keep reading or not (spoiler: if they’re your person, they will).
🛠️ Step 2: Share the Human Behind the Brand
This is where you show a little personality.
Include:
How you got into what you do (briefly)
Your unique philosophy or method
Maybe a fun fact or two (like your obsession with tacos or the fact you’ve watched The Office 12 times)
📌 Keep it light, casual, and aligned with your brand voice. If you’re quirky—be quirky. If you’re all business—still don’t be boring.
💡 Step 3: Sprinkle in Some Social Proof
The About page is a great place for:
A quick testimonial
Logos of brands you’ve worked with
Press mentions
Highlighting client wins
📌 Pro Tip: Add a photo of your smiling face next to this section. Friendly faces build trust.
📸 Step 4: Add Photos That Aren’t Stock (Please)
People want to see YOU—not the same five people in blazers shaking hands in perfect lighting.
Use:
Professional headshots
Behind-the-scenes shots
A photo of you doing what you do (coffee, laptop, dog by your side—classic)
📌 Bonus: Add captions for personality or context. “Caught mid-sip. That iced latte didn’t stand a chance.”
📬 Step 5: End With a Call-to-Action
Don’t leave them hanging. Tell them what to do next.
Ideas:
Join your email list
Download a lead magnet
Book a discovery call
Browse your services/products
📌 CTA Example:
“Ready to take your marketing from meh to magnetic? Grab my free 5-step strategy cheat sheet.”
Make it clear. Make it clickable. Make it obvious.
Final Thoughts
Your About page doesn’t need to win a Pulitzer. It just needs to sound like you, make people feel seen, and guide them toward the next step.
So ditch the awkward third-person bios and write like you’re talking to your dream client over coffee (or cocktails—your call).
Now go update that About page. Your future fans are one scroll away from falling in love with your brand. 💻💖